As we already are halfway through our last quarter, the season of festivities is here.
Two of the biggest spending days for shoppers are quickly approaching – Thanksgiving and Black Friday. When I hear these names my mind screams ‘shopping’.
Some of the best grocery app development company in California believe with the extreme vogue of online grocery shopping, expanding promptly, online sales is the main goal of many businesses. Whether you are intending to create an online grocery store, or already have one, you must use effective strategies to boost sales and customer satisfaction, especially in the holiday season.
Thanksgiving is all about family, friends, and our close ones, sharing food spending quality time with them at home, but since it, the covid era, going and buying is a tough call, hence online grocery shopping is the only and the best solution – why compromise, right?
From the seller’s point of view, these two events hold so much profit. From Thanksgiving Day through Black Friday millions and millions are made even online, and it becomes so important to keep our grocery selling game strong.
How can you boost your sales in the holiday season?
As we’re in 2020 and the future is very uncertain but can be an absolute thing in increasing your sales is developing a website or a mobile app for your grocery store.
Thanksgiving week is prime time for sales and shopping sprees are on fleek.
Coming on how can you expand your business or sale during Thanksgiving and Black Friday!
- Pop-up Offers attracts-
Most people are keen when they hear the word “popup”, and relatively so who doesn’t love offers? The popups help your online grocery store generate email subscribers by giving a special discount or coupon to the customer who fills out a form or register besides this helps reduce shopping cart dereliction rates and improve your conversions.
- High Demand for Premium Products during Thanksgiving-
The spending during the festival season are more on food items and drinks, customers tend to splash out on premium/seasonal products at Thanksgiving. Therefore the grocery retailers focus more on making accessible the seasonal grocery items and give offers and discounts on the same to boost up the sales.
- Shopping via Mobile Apps is cool-
From in-store shopping for all the essential items for Thanksgiving and Black Friday to shopping online by using the mobile apps of the shopping website, the inclination of the customers has changed. During and after the lockdown period the eCommerce industry has witnessed more demand for shopping apps, the digits of downloads have also grown this year.
- Email marketing-
Email marketing is a crucial element to any eCommerce brand, as well as brick and mortar retail stores. But for the Christmas period, consider using email marketing as a way to drive your email list to already existing promotional campaigns
Why Do You Need Grocery App Development?
The mobile app is no longer important they are our necessity, the very need of this hour, especially in 2020, almost every person has a mobile phone and some people have more than one, with millions of downloads everyday mobile and web applications are new saviors.
You can always hire a developer from Top mobile app development companies in Los Angeles so that you’re not left behind. if still haven’t invested in the mobile app here are some benefits of having a mobile application-
- It opens your door to profit 24*7-
Ever thought of opening your store all 7 days of the week and for the whole 24 hours? Physically it is tiring and almost very unlikely to be possible but with an app, it is very much possible. With the app, you don’t have to worry about opening or closing the store cause you can run it any time and from anywhere.
- It doesn’t hold you back-
Ever thought of taking your business or your grocery store a little out of the box, with an online platform given, you run your business not only in one particular area but the whole state or country.
- It makes payment easy-
One of the major benefits of doing business online is that – it makes payment transfer really easy and simple, which means no chaos of keeping the extra change.
- It preaches out-
Words in the online market travel faster than a fire in the forest. When you step into the online market your product/business/stores preach for themselves.
Also Read- How Much Does It Cost To Develop An On-Demand Grocery Delivery App?
Marketing ideas for Online Grocery Delivery Business for Christmas-
By now we all are cognizant of the customer appreciation for ordering groceries online during the festive season.
Let’s take a glance at the digital marketing strategies that an online retailer can opt for, to stay a step ahead of your competitors.
- Adding a festive touch to your Brand is a must- Add a festive touch is a must, this gives a sense of warmth and attracts people
- Influence Web Push Notifications- Your customers should know, what are you up to, and what you’re planning ahead.
- Offer Gift Packages- Let your customers know that you have something special for them, in the season of giving, offer packages get traffic.
- Personal Delivery Bags can be a simple trick- Adding a little personal touch doesn’t hurt anyone right, but customizing bags can add so much value to your brand.
- Run a Giveaway on Specific Purchase- Organize a giveaway contest and get plenty of participation also, some publicity.
- Keep it clean and safe- Keep all Covid-19 guidelines in mind and work through that, health first.
- Keep your social media active- Keep your social media activity, and engage with your customers. Or hire a digital marketing company in California.
If you’re looking for a web design and mobile app development company in USA, I would like to introduce you to ThinkStart Pvt Ltd, a company whose product speaks for itself. They are a team of professionals working and crafting the best app and web design one can think of.
Wrapping Up-
This is the time to feel and spread the love and togetherness in everyone’s life. Be festive. But at the very time, you have to think back to, that you are a marketer and work on the strategies that keep you o step ahead and higher from your competitors.
Hence, I have discussed some of the Thanksgiving and Black Friday grocery eCommerce ideas that will help the eCommerce business in boosting their sales this season.
And for more insights, you can contact ThinkStart Pvt Ltd at [email protected].
As they are the best grocery app development company in California.
