It is said that every crisis brings some opportunities and to soar those opportunities, one must be fully prepared. We live in a world which is now screen-oriented, from face-timing to shopping, from social to educational everything is online, in other words, the world is online, so why not your business, right?
What is an Online Presence?
Online presence means the existence of an individual or business that can be found via an online search on the Internet. It is like making a statement, introducing your brand, your product, your service, on online platforms, and making them visible to the entire world or An online presence can be defined by how easy it is to find a brand or company online.
Why the Online Presence of your Business is Important?
online presence in this era is extremely important, here’s why – According to Google, 97% of consumers use the web to search for businesses and products, – and if the vast majority of your potential customers are online, you should be, too. recently when the world was hit by the global pandemic, we went into lockdown everything shattered, businesses hed to shut down and what stayed was, what was online, sounds great right. Online businesses have made huge profits even in lockdown with their presence online by being there and available on everyone’s screen. Businesses today must ensure their presence online, it is an essential investment and benefits are countless.
Key Benefits of having Online Presence of your Business-
- 24*7 global access: No matter where you are at, and what you do, online businesses is are easy to find, easy to reach across the borders without any parameters.
- Review: reviews are a big part of the online world, we don’t watch a movie with checking the reviews first. The review helps your brand to build better public opinion and get public attention, and you can know your flaws as well but there’s always space for improvement.
- Brings customer to you: Yes right, an online presence also allows the customer to come to you. Even when you’re closed it also enables your business to reach the widest audience possible and that will only be beneficial.
- Effortless marketing: Isn’t great that customers, themselves can browse their way in and find what they are looking for on your website or mobile app. It’s like selling your products and services becomes an effortless process, all thanks to your online presence.
- Easier to build relationships with customers: when you give a voice to your brand it becomes more human and relatable, with the online presence you make it easy for your customers to reach out to you easily and quickly from anywhere in the world.
- allows you to be limitless: yes! online business allows you to go limitless, irrespective of borders, time zones, language barriers you can actually take your business to places so, go limitless.
How to make an impact online presence?
Develop a Website/Webpage-
Every business irrespective of how big or small should have a website, having a website shows your professionalism as well as attracts a wider range of customers. Do you know 93% of business decisions starting with a search engine search that means if you don’t have a website, you are only selling to 7% of your market. That is right you’re limiting the potential size of your business.
Web Development Services can help your company to increase product knowledge, maintain communication between you and potential clients, sell your products or services, generate leads for the business, and increase the popularity of your company and much more. But no worries it’s always better late and never, with the latest technology, great website designing, and excellent UI/UX you can have your own website, to reach those glorious heights.
Develop a Mobile App-
Well, today Mobile phone users are growing by leaps and bounds, we use our phones for almost every apparent reason other than just phone calls, booking a taxi, online shopping on the e-store, chatting, buying tickets from movies to travel anywhere, we do everything from our Mobile Phones.
Mobile app development is a great platform for any business of any scale and type, according to a research an individual spends 4-5 hours on their phone every day, and while that they everything available on the Internet, and that is the golden chance to gain your potential customers by having a mobile app of your own.
Search engines optimization-
Visibility is a rare commodity on the internet so, after having a website, it is important to be found on a search engine, it is believed that people trust search engine and what appears on the top receives traffic, by Using search engine-friendly methods to improve your website. According to an analysis, 89 percent of consumers use search engines to research a product, service, or business before making an opting for them. To take advantage of this, you just need to make sure to look at search engine optimization (SEO) for your website.
Get on Social media-
Social media is an important part of our day to day life, and for making an online business presence social media play a major role with 3.2 billion people on social media globally, you can channelize the right audience, social platforms like- Facebook, Instagram, Twitter, LinkedIn, Pintrest, YouTube, etc all serves your purpose right.
Social media is a great way to build your credibility and reputation and showcase your brand, who would trust a brand with no online presence. Engagement is the key to onboard branding your product, by social media online presence you not only connects with existing customers but also with their friends and family and that expose your brand and what you do to a bigger scale.
Online Advertisement-
The fastest way to build an online presence is online advertising, it creates trust among the audience by showcasing the details about your brand and creating awareness.online advertisement is highly effective and it builds a strong base for potential customers.
Online advertising is done in multi ways like search engine optimization(SEO), Search engine marketing (SEM), Google Adwords, social media – Facebook ads, google ads, YouTube ads, and beyond, all add up in creating an empire of your brand.
Conclusion-
Pre-pandemic online presence was important but now, an online presence is a necessity, the world has changed, our lives have changed upside down, we have moved into the era of digitization and the Internet. Now we have more e-store than physical stores, we have more E-commerce website developments than road development, we cover the distance by just a few clicks, and World dance around our fingertips. Having an online presence does indeed, can transform your business, it may not be an easy ride but it surely will take you to the correct destination of success.
Taking your business online has major benefits to uplift your brand with new technologies and the latest tech stack, in an ever-evolving world, what catch the eyes people buy, thus online presence is the key. The digital age is here to stay! And a strong online presence can potentially sail your business. The sooner you begin using this extremely vital platform, the more you can nurture and your business. So, take the leap, and be prepared to conquer any crisis that may come with your online presence and shine.
ThinkStart Pvt Ltd. is your company, to establish your online presence with, we believe in that dream you hold, and we craft that dream into vision and vision into reality. Having our footprint across the globe in, India, UK, USA, and Israel, we possess the expertise in all IT services imaginable, we design websites and develop web, we also make a mobile app, we do a lot more.
Contact us for more info at- [email protected].
